The annual Indonesia Fashion Week (IFW) is to be held for the eighth time from March 27 to 31 at the Jakarta Convention Center (JCC) in South Jakarta.
As reported by kompas.com on Wednesday, this year's IFW is to focus on the richness of Kalimantan's culture that, according to IFW president Poppy Dharsono, has not often been promoted, compared to cultures from other regions, such as Java.
"Meanwhile, Kalimantan is actually home to several main ethnicities, such as Melayu, Dayak, Banjar, Kutai and Dayak Panser, who contribute to the uniqueness of the region's culture," Poppy said at a press conference in Jakarta on Wednesday.
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Regarding the theme, the design of the event's venue is said to be decorated in a Kalimantanian cultural vibe. "[Including] all the decorations. Upon entering the venue, visitors will immediately marvel at the symbols that will remind them of Kalimantan."
Designers participating in the event are also to use Kalimantan's culture as inspiration for their collections, including the region's signature motifs and colors, jewelry and fabrics.
"Hopefully these designers will collaborate with local artisans and purchase [their products]," added Poppy.
IFW would reportedly hold more than 20 fashion shows presented by the country's prominent designers, as well as feature hundreds of local fashion brands. (kes)
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